Curiosity prompted me to peruse some of the material placed on the web today by Wikileaks. My curiosity was whetted by Startfor’s location only a mile or so from the University of Texas. Moreover, a few students of mine have penetrated the inner sanctum as interns. Here are my impressions based on my examination of the material and the testimony of those interns. They concentrate on Stratfor as a phenomenon rather than on the substance of the leaked documents which are pretty anodyne.
Stratfor is a sleazy outfit. It was established as a money machine by George Friedman and a former Texas Congressman (now out of the picture) who served at one time on the House Foreign Affairs Committee. His being the co-founder along with the presence in the vicinity of numerous retired military people and civilian officials helps explain the selection of Austin as the company’s home. They hustle; everything they do smacks of a hustle. They exploit the student interns while playing on their desire to partake of the mysterious and the romantic. Those they do hire for regular positions get the skimpiest of wages. Expertise and languages are little valued. Their hallmark tool is an electronic pair of scissors. One student had spent four years as an interrogator for the U.S. Army in Iraq and Afghanistan. He served as an employee of a contract firm there. His first assignment as a junior member of the Stratfor team was to prowl around the Rio Grande Valley looking for stuff on the drug cartels; he never had been there before.
Stratfor cultivates a mystique of secrecy and insider intelligence because in fact they have little to sell that is exceptional. They use open sources and communicate with old pals in and around government to get a feel for what’s going on. The Wikileaks material corroborates this, and it provides the further insight that they pay people for information and/or contacts. Those people include journalists, politicos, the occasional academic and professional tattlers. Sources and clients seem to overlap, i.e. Stratfor plays both ends against the middle. Having been shown a couple of Stratfor reports, I am singularly unimpressed by the supposedly inside information and the quality of the analysis.
The most stunning feature of the operation is that they induce many large organizations to pay them hefty fees for ‘customized’ analyses which, at times, pass as the product of an intelligence investigation. Coca Cola, for example, lined their pockets for providing answers to a set questions about the aims, intentions and means of PETA which they feared might disrupt the winter Olympics in Vancouver where the company had an advertising stake. The information requested could have been uncovered by a five minute web search. Evidently, Coca Cola’s tens of thousands of employees do not include anyone capable of conducting such a search. Management, of course, derives greater reassurance when the product is received from a super secret unit with cachet.
Even more baffling is that Stratfor does contract work for agencies of the United States government. The Marine Corps has been one of its clients. Apparently, the latter found itself in need of an external source to supply training materials on the global Muslim threat. In light of exposes about the appallingly bigoted writings, films and lectures imposed on FBI and NYPD officers, seeking new providers is not a bad idea in principle – even though one might reasonably expect that after ten years in the region the Marines might know enough not to throw Korans onto bonfires as did their Air Force counterparts. Still, relying on a dubious bunch like Stratfor is not reassuring. The leaked communications give no indication of what was served up.
The tenor of the communications conveys the sense of a crass outfit populated by fatuous people. There is an adolescent quality to it. Code words, lots of expletives, a self-conscious secrecy about their doings, generally a ‘wow aren’t we clever’ atmosphere. The whole thing a frat house prank or a community college “Skull & Bones.” My own attempts to contact them ran into this secret society mentality. A suite address but restricted entry; no telephone numbers for the principles or email addresses; the aura of an ultra, ultra select coterie of initiates.
Stratfor strikes me as emblematic of what’s perverse about the consulting cum information universe. Supposedly grave matters trivialized, deformed and used as cover to make big bucks for hustlers and charlatans. As for the institutions that make use of their services? well let’s just say that there must be something deeply unsatisfying at home . Brenner
Wow! This is one epic take-down.
The Coca Cola anecdote is reassuring. A friend of mine works abroad to rectify their "oversights". Nice to see that while he faces a large opponent...he clearly does not face a very intelligent one.
Posted by: Paul Escobar | 28 February 2012 at 12:12 PM
Three thumbs up....I had to borrow one to give you better than the maximum two!!! Superb! Couldn't have said it better myself. Thanks.
Posted by: Morocco Bama | 28 February 2012 at 12:14 PM
"stratfor is a sleazy outfit."
Dr. Brenner,
Fool me once, fool me twice...
Godd*** it, & I subscribe to their dis-information.
This after being informed 2 years ago by one of your learn-ed compatriots. But what's even worse with the most detriment:
"As for the institutions that make use of their services? well let’s just say that there must be something deeply unsatisfying at home."
Posted by: YT | 28 February 2012 at 12:15 PM
Dear Prof. Brenner:
"The most stunning feature of the operation is that they induce many large organizations to pay them hefty fees for ‘customized’ analyses which, at times, pass as the product of an intelligence investigation. "
This reminds me of a scene from Tinker Tailor:
"George Smiley: Ever bought a fake picture, Toby?
Toby Esterhase: I sold a couple once.
George Smiley: The more you pay for it, the less inclined you are to doubt its authenticity."
Posted by: Neil Richardson | 28 February 2012 at 12:24 PM
If I ever get to meet Mr. Assange I'm gonna buy him an entire crate of whatever brew he favors.
CHANGED the whole freaking geopolitical landscape he did.
Posted by: YT | 28 February 2012 at 12:25 PM
Starfor served an incredibly useful function.
People who quoted it instantly revealed themselves as fools.
That alone is priceless. Saves you 5 minutes everytime you talk.
Posted by: charlie | 28 February 2012 at 12:31 PM
I can only state that I found Dr. Friedman's analysis impressive and insightful.
Posted by: Babak Makkinejad | 28 February 2012 at 12:42 PM
So far this e-mail is very intriguing:
http://wikileaks.org/gifiles/docs/1409763_re-follow-up-from-teleconference-last-week-.html
Non-Kosher payment from the Bahamas:
More on the other items later, as I am tied up until after 3:30 or so today, and then only free until 4:00, but I wanted to reply about NEWCO.
My strong advice would be to try to form a disregarded entity wholly owned by Stratfor to make the payments. We are doing that now with Philmont in the Bahamas for overseas payments. We could even use Philmont for that matter.
A bigger concern is to ensure that the recipients are in fact independent contractors and not employees, and also that we have a mechanism to ensure that we can show that these are not prohibited payments, for example, prohibited by the Foreign Corrupt Practices Act.
Posted by: The beaver | 28 February 2012 at 12:46 PM
This tends to confirm my prior suspicions.
Posted by: John | 28 February 2012 at 01:12 PM
Perhaps a more devasting contrast for analyis would be with an organization like INTELLIBRIDGE! Many pretenders out there as to security and INTEL. FEW have merit.
Posted by: William R. Cumming | 28 February 2012 at 01:50 PM
I consider it fitting that entities such as Coca Cola have been paying big bucks for BS. However, did Stratfor supplied BS lead clients to take actions that were less than legal or moral? And our tax dollars were being spent for access to said BS by Federal entities? Was George Freidman receiving "insider info" for profit and influence from the likes of Karl Rove and other "insider" connected minions? If so, the value of the info is not IMO the point nor is it the real story. Could it be that the flow of info was not.....one way.....when the interaction involved Federal/Military/Elected entities?
The U.S. MSM will most likely confine any coverage they deem suitable to bashing the source, as opposed to examining the content, or they will simply ignore. As in...
Who....? Lt. Col. Davis????...........what?
Posted by: Agincajun | 28 February 2012 at 02:09 PM
The normal sales patter for someone like Cocal Cola would involve the strong suggestion that their employees cannot be trusted to supply information, and even if they did, they would be alarmed at what they found.
Why wouldn't Cocal Cola have access to CIA reports? Ford and the motor industry does,
Posted by: walrus | 28 February 2012 at 02:44 PM
There's the old central European aphorism: "Anyone who has an Hungarian for a friend doesn't need an enemy." A miminal exposure to Friedman's organization didn't disproved this, at least from my end of the swamp.
Coming out of 15 years of overseas service in places like Central America & the sub-continent and a stint at INR, I dropped my song&dance on the coven, only to be told that a two year unpaid internship was required to move beyond the foyer.
A "wannabe richboy frat" (to paraphrase Dr. Brenner), unfortunately typical of the for-hire intel community that's grown up as part of the "privatization" impulse that's hollowing out most of the USG.
Posted by: Pirate Laddie | 28 February 2012 at 03:23 PM
Irony abounds: Anonymous was easily able to penetrate Stratfor's network due to unencrypted passwords and a lack of the most basic network security precautions.
In 2003, a warblogger was busted for plagiarizing material from Stratfor:
http://www.wired.com/politics/law/news/2003/04/58346?currentPage=all
Also, George Friedman the CEO of Stratfor is the author of 'The Coming War With Japan,' published in 1991 - presumably before he fine-tuned his paranoia detector.
Posted by: Roy G. | 28 February 2012 at 03:37 PM
Agincajun
This e-mail may give you an answer:
http://wikileaks.org/gifiles/docs/408954_re-ambassador-djalal-.html
Please read from bottom to top to get its importance
On 09/04/11 19:30 , Karl Rove wrote:
will do -- he has a call into me as well
I will tell him you inquired and then make it happen both of us need to worry about what the public knowledge that we know Cammack could do to our respective reputations
Posted by: The beaver | 28 February 2012 at 03:40 PM
Thank you, Dr. Brenner, for this clear and direct analysis of Stratfor. As you surmise, they are not alone. Since I left government service and started dabbling in the corporate world, I've discovered a whole new class of grifters in fancy suits. Since buying into each others incompetence is the grease that keeps this machine running, I doubt if Stratfor will suffer anything more than a temporary embarrassment... if that.
Posted by: The Twisted Genius | 28 February 2012 at 04:26 PM
Those of us who are former intelligence professionals who have bothered to look at Stratfor have long since concluded that they are peddling snake oil - open source information combined with speculation and sheer invention all wrapped up in a neocon lite package. Baloney.
Posted by: Phil Giraldi | 28 February 2012 at 04:36 PM
Al-Akhbar (English version) has a good analysis of them:
http://english.al-akhbar.com/content/stratfor-inside-world-private-cia
Posted by: The beaver | 28 February 2012 at 04:55 PM
"Code words, lots of expletives, a self-conscious secrecy about their doings, generally a ‘wow aren’t we clever’ "
Sounds just like Enron. What's not to like? Enron took good care of its executives, too.
Posted by: Fred | 28 February 2012 at 05:10 PM
Can you tell us what you asked Stratfor to analyse for you (which you found so "impressive and insightful")?
Posted by: FB Ali | 28 February 2012 at 05:12 PM
Twisted Genius, yes, I have seen it everywhere in my travels in the corporate world. Even if some of them add value, it's like shooting fish in a barrel...meaning it's a rigged game. If you are employed in a corporation at a level below executive, your hands are generally tied behind your back when you are given assignments that are cross-functional/departmental because of territorial turf protection. You don't get full cooperation and carte blanche treatment, but the consultants, who are always sanctioned by the executive offices do get all of that, and more, because the sycophants want the consultants to give a positive report of them to the executives. So, the consultants come in and pick off the low hanging fruit, they shine because they've proven on paper that the savings are there, they collect their fee and the sanctioning exec takes his kickback and gets his bonus and /or promotion. Five to eight years later the company falls into bankruptcy or is merged and/or bought out, and the executives take their golden parachutes and shotgun and head to the next barrel of fish.
Posted by: Morocco Bama | 28 February 2012 at 06:51 PM
Sir, I doubt you would agree with this gem: "the United States can afford a hundred Iraqs" - Dr. George Friedman
Posted by: JMH | 28 February 2012 at 07:09 PM
Thanks Beaver but that was the mail I was referring to. Should have been more specific. What I question is just what may have been involved past an introduction........Quid Pro Quo? I have a suspicion that the info gleaned by Stratfor from their clients, may have been worth much more than the collected fees for the advertised service.....and possibly may have been a secondary or primary objective of the interactions. Just a thought. Hastings at Rolling Stone has few interesting thoughts.
http://www.rollingstone.com/politics/blogs/national-affairs/wikileaks-stratfor-emails-
a-secret-indictment-against-assange-20120228
Posted by: Agincajun | 28 February 2012 at 07:29 PM
This looks like Straford's current intel list. An older list shows more clients with some crossed out.
http://wikileaks.org/gifiles/docs/1429763_client-working-list-.html
Posted by: optimax | 28 February 2012 at 07:47 PM
Management consultants are the bane of big organizations. Top management knows the failings of even its most expert employees. But they only know of consultants by reputation. In order words, management often prefers the analysis of the devil they don't know to the one they have been underpaying for years.
Consultants are usually brought in to validate management's bias or to review a case where there is a difference of opinion or uncertainty. The consultant helps tip the balance in favor of one course, for right or for wrong.
When management consultants or called in it usually reveals a management too insecure or too incompetent to make its own decisions. It sounds like Stratfor feasted on those losers.
Posted by: JohnH | 28 February 2012 at 08:26 PM