Having watched it, I would say that Obama wins on points as a gentleman and McCain loses on coming across as a victim of coaching by brutes like Rick Davis et al.
There will be those, like the oaf Chris Matthews, who will think that McCain's attitude shows him to be a leader. I think it shows that he was not raised well. His refusal to look at Obama throughout the debate, his dismissive tone of voice when continually speaking of Obama in the third person as though he were not there, his inability to say anything good about his opponent, all showed him to be a natural bully or someone who has been taught to be a bully.
I had hoped for a Queeg moment, but, it was not to be... Maybe next time if he keeps sliding in the polls.
At one point he went on and on about his experience and how important that was in a president. He must think that he is immortal. Unlikely. I suppose that he did not see the irony implicit in his choice of Sarah Palin as his designated successor. pl